Privacy-first audience intelligence and activation

Turn fragmented data into audiences you can activate.

Privacy-first audience intelligence, from first-party data to activation.

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For the insights leader tired of guessing who to reach. First-party data is fragmented, and lookalike models are educated guesses – so The Targeting Machine connects fragmented first-party data with the Stagwell ID Graph and proprietary intelligence from BERA.ai, The Harris Poll and more, building audience profiles from real behavioral and attitudinal signals. One of the Stagwell Machines: connected by design.

How it works

What The Targeting Machine does

  1. 01

    Audiences built from people already exhibiting the behavior

    Real behavioral signals from your first-party data and the Stagwell ID Graph – not a model's educated guess.

  2. 02

    Attitudinal and behavioral layering

    Proprietary intelligence from BERA.ai, The Harris Poll and more, layered on what people actually do, to expand addressable reach.

  3. 03

    Activate without manual handoffs

    Audience intelligence moves straight into activation platforms, accelerating multi-channel campaign launches.

  4. 04

    Optimize in real time

    Secure AI and real-time monitoring show how campaigns perform and refine targeting across channels.

  5. 05

    Built for governed enterprise data

    Conversational querying, differential privacy, Stagwell ID Graph connectivity and infrastructure powered by Palantir Foundry.

Proof

The Targeting Machine, by the numbers

Candidate figures · pending approval
  • 260MU.S. consumers covered by the Stagwell ID Graph
  • 123MU.S. households covered by the Stagwell ID Graph

Secure activation, with patented differential-privacy technology from Harvard's OpenDP project.

How can we help?

Whatever the challenge, we deliver results